Aaron collects and analyzes data that helps to identify opportunities for user experience improvement for the College of Law website. He is responsible for measuring all aspects of website engagement in order to allow for data-driven enhancements that will further the marketing goals of the college. Aaron has over six years of digital marketing experience with an emphasis in analytics. In previous roles, he performed data and user experience analysis for the University of Arizona's department of Marketing & Brand Management, and led marketing efforts for multi-channel ecommerce sales. Aaron likes to spend time with his wife and son and enjoys the great outdoors of Arizona.